In One Study,eye-Catching Displays Increased Sales of Frozen Dinners by 245

question 92

Multiple Choice

In one study,eye-catching displays increased sales of frozen dinners by 245 percent,laundry detergent by 207 percent,and salty snacks by 172 percent.This is best thought of as an example of marketers attempting to

• A) shape buyers' habits.
• B) capture the habitual buyer's attention.
• C) reinforce purchasing behavior.
• D) punish incorrect purchasing behavior.
• E) utilize the strength of brand associations to promote products.

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Definitions:

Common Resource

A resource like air or water that is not owned by anyone, but its use is shared among a community or the public, often leading to overuse or depletion.

Private Market

A segment of the economic market where transactions occur between private individuals or organizations without significant government intervention.

Marginal Social Benefit

The additional benefit to society from producing or consuming one more unit of a good or service.

Private Market

A sector of the economy where transactions are made between private individuals or corporations without significant government intervention.