In Order to Maximize the Chance of Being Considered When

question 17

Multiple Choice

In order to maximize the chance of being considered when consumers engage in internal search,marketers want to position their brands

• A) as far away from the prototype as possible.
• B) to maximize preference dispersion.
• C) as close to the category prototype as possible.
• D) at the beginning or the end of a consideration set.
• E) near the end, but not last.

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Definitions:

Hypothalamus

A region of the brain below the thalamus, important for hormone production and regulation of body temperature, hunger, thirst, and emotional behavior.

Pituitary Gland

A small, pea-shaped gland located at the base of the brain, crucial for regulating vital body functions and general well-being through the secretion of hormones.

Disinhibition Theory

A theory suggesting that reduced inhibition of specific neurons or brain regions can lead to an increase in functional activity, often discussed in the context of behavioral psychology.

Behavioral Myopia

“Nearsighted” behavior displayed under the influence of alcohol, wherein local and immediate cues become prominent; remote cues and consequences are ignored.