Sophie Is Very Brand Loyal to Duracell Batteries

question 52

Multiple Choice

Sophie is very brand loyal to Duracell batteries.She needs new batteries for her digital camera and she is leaving for a vacation the next day.When she goes to a local discount store to purchase batteries,the Duracell batteries she needs are out of stock.Sophie will probably

• A) buy Energizer batteries as they are probably just as good.
• B) go to another store to buy Duracell batteries.
• C) fill out a rain check form to get Duracell batteries in 2 weeks.
• D) write a letter to the parent company of the store.
• E) go to Duracell's website and file a complaint.

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Definitions:

Allowances

Discounts or financial concessions given to customers, employees, or distributors as an incentive or for defective goods.

Cumulative Quantity Discounts

Price reductions applied to purchases based on the accumulated quantity bought over a specific time period, incentivizing larger orders.

Noncumulative Quantity Discounts

Price reductions given for a single purchase order rather than over a period of time, based on the quantity of goods purchased.

Noncumulative Quantity Discounts

Discounts that apply to a single order rather than the total volume of orders over a certain period, encouraging large individual purchases.