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Satisfice is when a consumer finds a brand that leads to happiness.
Episodic Memory
A type of long-term memory that involves the recollection of specific events, situations, and experiences.
Anterograde Amnesia
A memory disorder that affects the ability to form new memories following the event that caused the amnesia, making it difficult to remember recent events or new information.
Retrograde Amnesia
A memory disorder where individuals are unable to recall information that was acquired before a specific date, usually the date of an injury or operation.
Declarative Amnesia
A memory disorder characterized by the inability to recall facts and information that can be consciously known, typically involving episodic or semantic memory.
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