Some Researchers Have Challenged the Belief-Behavior Link in Low Involvement

question 33

Multiple Choice

Some researchers have challenged the belief-behavior link in low involvement situations.Robert Zajonc and others believe that consumers can make a decision based primarily on

• A) cognitions.
• B) schemas.
• C) associations.
• D) feelings.
• E) spreading activation.

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Definitions:

Title Bar

A horizontal bar at the top of a window in a graphical user interface, displaying the name of the application or document.

Microsoft Word Window

The interface of the Microsoft Word application where users can create, view, and edit documents.

Folder

A virtual container in a computer's file system used to organize files, other folders, and shortcuts, making it easier to manage data.

Storage Medium

A storage medium is a physical material or device that is used to store digital data, such as a hard drive, SSD, CD, or memory card.