What Are the Types of Reference Groups That Can Influence

question 50

Short Answer

What are the types of reference groups that can influence consumers?

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Definitions:

Knowledge and Skills

The theoretical understanding and practical abilities that someone has acquired through education and experience.

Active Role

Participation that is engaged and proactive in nature, often contributing significantly to outcomes or decisions.

Mobilizing Community Resources

Involves organizing and utilizing available services, supports, or assets within a community to meet a specific need or achieve a goal.

Basic Needs

Essential requirements for human survival and well-being, such as food, water, shelter, and safety.