Shaping Involves

question 72

Multiple Choice

Shaping involves

• A) taking consumers through a series of successive steps to lead them to a desired response.
• B) focusing consumer attention on processing the positive attributes of the brand so that they will form a positive overall evaluation.
• C) focusing consumer attention on processing the negative attributes of the competing brand so that they will form a negative overall evaluation.
• D) the strengthening of brand associations.
• E) utilizing the law of small numbers to form evaluations.

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