The Primary Benefit of Clusters Is That They Allow Marketers

question 100

Multiple Choice

The primary benefit of clusters is that they allow marketers to

• A) raise the ability of consumers to process information.
• B) change the decision-making processes of consumers.
• C) segment and target consumers more effectively.
• D) reach a wider area of consumers by advertising.
• E) encourage the peripheral processing of marketing communications.

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Definitions:

Lesioning

The process of causing damage to body tissue, intentionally for therapeutic reasons or as a result of injury or disease.

Overeating

The consumption of food in quantities greater than the body's energy requirements, often leading to weight gain and potential health issues.

Positron Emission Tomography

A medical imaging technique that produces a three-dimensional image or picture of functional processes in the body.

Computerised Tomography

A diagnostic imaging procedure using a series of computer-processed combinations of many X-ray measurements taken from different angles to produce cross-sectional images of specific areas of a scanned object.