Under High-Elaboration Decision-Making, Consumers Optimize Their Choices

question 74

Short Answer

Under high-elaboration decision-making, consumers optimize their choices. Is this true under low-elaboration decision-making? Explain.

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Definitions:

Mass Customization

Mass customization is a manufacturing and business strategy that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Tailoring Products

The process of customizing goods or services to meet the specific needs or preferences of individual customers or market segments.

High-Volume Scale

Operations or production methods designed to handle large quantities of products or transactions efficiently.

Marketing Success

The achievement of marketing objectives such as increased sales, market share growth, or enhanced brand awareness.