Examlex
Which of the following is TRUE according to recent research on pheromones?
Test Marketing
The process of launching a new product or service to a limited geographical area to gauge its viability before a full-scale launch.
Maturity Stage
A phase in the product life cycle where sales growth slows down, and the product is well established in the market.
Growth Stage
A phase in the product life cycle characterized by rapid market acceptance and increasing profits.
Introductory Stage
The introductory stage is the initial phase of a product lifecycle, characterized by product launch, market entry, and initial promotion efforts.
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