When a Consumption Experience Is Ambiguous and It Is Hard

question 56

Multiple Choice

When a consumption experience is ambiguous and it is hard to determine product quality,consumers

• A) usually form positive evaluations.
• B) usually form negative evaluations due to the lack of strength of associations.
• C) find it difficult to form any evaluation of the product.
• D) tend to support hypotheses derived from advertising or word of mouth.
• E) find attribute recall very difficult.

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Definitions:

Hippocampus

A region of the brain associated with memory formation, organization, and storage.

Amygdala

A section of the brain's limbic system involved in emotion, particularly fear and pleasure, playing a key role in how we process emotions.

Bipolar Disorder

A mental health condition marked by extreme mood swings, including emotional highs (mania or hypomania) and lows (depression).

Mania

A mental health condition marked by an overly high mood, energy, and activity levels, often seen in bipolar disorder.