Humor Appears to Be More Effective When Consumers

question 104

Multiple Choice

Humor appears to be more effective when consumers

• A) have a positive attitude toward a brand.
• B) are low in need for cognition.
• C) are in a negative mood.
• D) already have a distinct schema and associations for a brand.
• E) have a negative attitude toward a brand.

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Definitions:

Interviewing

A method used by organizations to assess potential candidates for a job, often involving a series of questions to evaluate their qualifications and compatibility with the company culture.

Incentive-Pay Program

A compensation strategy designed to reward employees based on their performance or achievement of specific goals.

Profit-Sharing Plan

A plan in which employees receive additional compensation based on the profitability of the entire business.

Insurance Benefit

A payment or service provided under an insurance policy to cover losses or expenses incurred by the insured.