Examlex
Within the disconfirmation paradigm,____ are desired product and service outcomes and include "pre-consumption beliefs about overall performance or the levels or attributes possessed by a product (service) ."
Classical Conditioning
A learning process in which a biologically potent stimulus is paired with a previously neutral stimulus to elicit a conditioned response.
Negative Reinforcement
A behavioral principle where the removal or avoidance of an unpleasant stimulus increases the likelihood of a behavior being repeated.
Instinctive Drift
The tendency of an animal to revert to instinctive behaviors that interfere with learned behaviors from operant conditioning.
Operant Responding
A method of learning that occurs through rewards and punishments for behavior, emphasizing the effect of consequences on behavior in the future.
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