Nathan Was Pleasantly Surprised with His Computer Game

question 24

Multiple Choice

Nathan was pleasantly surprised with his computer game.It had better graphics than he expected and good replayability.This is an example of

• A) positive disconfirmation.
• B) negative disconfirmation.
• C) subjective expected outcome.
• D) reinforcement.
• E) objective expected outcome.

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Definitions:

High-Price Policy

A strategy where a firm sets the prices of its products or services higher than its competitors, often to signal higher quality or to cover higher costs.

Nonprice Competition

Competition based on distinguishing one’s product by means of product differentiation and then advertising the distinguished product to consumers.

Independent Pricing

A pricing strategy where prices are set based on internal considerations or costs rather than being influenced by competitors or market prices.

Diagram

A graphical representation used to illustrate relationships, data, or processes in a clear and concise manner.