____ Are Examples of Marketer-Dominated Sources Delivered Personally

question 20

Multiple Choice

____ are examples of marketer-dominated sources delivered personally.

• A) Salespeople, service representatives, and customer service agents
• B) Word of mouth and consumer complaints
• C) Consumer Reports and other magazine test ratings
• D) Predissonance schemas and prototypes
• E) Advertising and infomercials

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Definitions:

Licensing

A business arrangement where one company gives another company permission to manufacture its product for a specified payment.

International Market

Refers to the economic activities and exchanges that involve the trade of goods, services, technology, and capital across national borders.

Situation Analysis

An evaluation of an organization's current state, including its internal conditions and external environment, to identify strengths, weaknesses, opportunities, and threats.

SWOT Analysis

A strategic planning tool that helps organizations identify their Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.