Weak Ties

question 92

Multiple Choice

Weak ties

• A) are very difficult for marketers to target because they are not distinctly marked.
• B) can provide an opportunity for marketers to strengthen them.
• C) are those ties that do not function well and need support from advertising.
• D) are better at targeting secondary reference groups.
• E) serve as a gate-keeping function by transporting information from one group to another.

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Definitions:

Corporate Social Responsibility

A business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders.

Community Endeavors

Collective efforts undertaken by members of a community to achieve a common goal.

Traditional Entrepreneurs

Individuals who start businesses based on traditional models, focusing on creating and selling products or services in conventional markets.

Social Problems

Challenges within society that affect a significant number of people and require collective action to address.