Examlex
Which types of reference groups are best for marketers to target?
High Price
An amount that is considerably above the average or standard cost of an item or service.
Price War
A competitive situation where rival companies continuously lower prices to undercut each other, aiming to increase market share.
Price Sensitive
A characteristic of consumers who are highly responsive to changes in prices, affecting their willingness to buy products or services.
Promotional Campaign
A series of advertisements or efforts aimed at increasing awareness or sales of a specific product or service.
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