Lexus Has a New Webpage,www

question 15

Multiple Choice

Lexus has a new webpage,www.lstudio.com,that has several series of webisodes for consumers to watch.Viewers can send the webisodes to their friends via email.Lexus is hoping to spread the buzz about its webpage through

• A) rumors.
• B) germ warfare.
• C) bacterial marketing.
• D) viral marketing.
• E) social network analysis.

---

Definitions:

Salivary Response

An automatic reaction of the salivary glands producing saliva, often triggered by the sight, smell, or thought of food, demonstrating a classic conditioned response.

Big Mac

A hamburger sold by the international fast-food chain McDonald's, characterized by its two-part sesame seed bun and special sauce.

Behavioral Contrast

A phenomenon in psychology where the rate of response to one stimulus changes when the conditions of reinforcement for another stimulus are modified.

McDonald's Apple Pie

A dessert item sold by the fast-food chain McDonald's, known for its flaky pastry crust and sweet apple filling.