Diffusion

question 2

Multiple Choice

Diffusion

• A) reflects the behavior of groups of consumers within the market.
• B) assesses the attitudes of individual consumers within the market.
• C) is almost always inward.
• D) assesses the behavior of individual consumers within the market.
• E) is adoption by heavy users of a new product.

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Definitions:

Conditioned Stimulus

A once-neutral cue that, after being paired with an unconditioned stimulus, eventually induces a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any need for learning.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without previous conditioning.

Conditioned Response

The learned response to a previously neutral stimulus that has become conditioned through association with an unconditioned stimulus in classical conditioning.