Groups' Influence on Consumers Is Strong Primarily Because

question 63

Multiple Choice

Groups' influence on consumers is strong primarily because

• A) people have a hard time forming their own opinions.
• B) groups are the basis for society.
• C) the information source is very credible.
• D) it is a visual rather than an auditory source of information.
• E) there is harmful and helpful information available.

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Definitions:

Unconscious Level

Refers to the part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Pheromone

A chemical substance produced and released into the environment by an animal, especially an insect, affecting the behavior or physiology of others of its species.

Social Behavior

Actions conducted by individuals that are influenced by or aimed at other members of the same species, often referring to human interactions.

Chemical

A substance with a distinct molecular composition that is produced by or used in a chemical process.