A Variant of Verizon's IN Calling Program Gave Customers Discounts

question 56

Multiple Choice

A variant of Verizon's IN calling program gave customers discounts when they identified the names and telephone numbers of up to 20 people whom they frequently called.This is an example of

• A) targeting individuals with similar tastes.
• B) customizing the appeal for each individual.
• C) customizing the appeal for region of the country.
• D) targeting networks of individuals.
• E) targeting individuals with similar telephone usage habits.

Understand the basic elements of the communication process.

Identify and describe the components of the promotional mix.

Understand the role of integrated marketing communications (IMC) in customer experience management.

Understand the application of IMC in real-world marketing campaigns.

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Definitions:

Express Authority

The power given explicitly to an agent or representative by a principal, through verbal instructions or written documentation.

Implied Authority

Indicates the power or permission granted through actions or circumstances, not explicitly outlined in a contract or verbal agreement.

Apparent Authority

The impression given by an agent that they have been given the power to act on behalf of a principal, whether or not they actually have this authority.

Partnership

A legal business structure where two or more people share ownership, responsibilities, profits, and liabilities.