When a Salesperson Puts Too Much Pressure on Someone to Buy,the

question 42

Multiple Choice

When a salesperson puts too much pressure on someone to buy,the consumer may react by rejecting everything that is for sale or even by buying from another salesperson.This is known as

• A) compliance.
• B) congruity.
• C) reactance.
• D) conformity.
• E) socialization.

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Definitions:

Inventory Management

The practice of ordering, storing, tracking, and controlling inventory to ensure the right quantity of products is in the right place at the right time.

Need-satisfaction

A sales approach focusing on identifying and meeting the specific needs of a client or customer, thereby creating value and fostering positive relationships.

Need-utilization

The process of identifying and making use of customers' requirements to effectively sell a product or service.

Need-perception

The process by which individuals recognize and understand their own needs or the needs of others.