Why Should Marketers Be Careful in Using Symbols and Language

question 57

Multiple Choice

Why should marketers be careful in using symbols and language that teens can relate to in their advertising?

• A) Teens are often wary of blatant attempts to influence them.
• B) The symbols and language become quickly outdated.
• C) Teens need to be "talked to, not at."
• D) Because of the quickly changing teen culture, the message could be "uncool."
• E) All of these choices are correct.

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Definitions:

Capital Balance

The amount of money invested in a company by its owners or shareholders, represented in the equity section of the balance sheet.

Accounting Period

The span of time at the end of which a company's financial performance is measured and reported.

Investments

Assets purchased with the aim of generating income or appreciation, such as stocks, bonds, or real estate.

Withdraw

Withdraw refers to the act of taking out money from a bank account or the removal of assets or resources from use or participation.