Consumers Who Have a High Level of Intensity of Ethnic

question 58

Multiple Choice

Consumers who have a high level of intensity of ethnic identification are more likely to

• A) be variety seekers.
• B) exhibit the consumption patterns of the ethnic group.
• C) be brand loyal to the brand that they see the most on television.
• D) have a high level of motivation to seek out consumers in other ethnic groups.
• E) think ethnically.

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Definitions:

Empowerment

The process of granting individuals or groups the power and autonomy to make decisions, take action, and contribute to organizational goals.

Intangible

A quality or attribute that cannot be physically touched or quantified easily, such as reputation or brand value.

Kaizen

A Japanese philosophy emphasizing continuous improvement in all aspects of life, including the workplace, through small and incremental changes.

TQM Managers

Managers who are responsible for implementing Total Quality Management principles, focusing on continuous improvement and customer satisfaction.