General Mills Recently Introduced a New Cereal Called Bunuelitos Specifically

question 82

Multiple Choice

General Mills recently introduced a new cereal called Bunuelitos specifically for Hispanic consumers.This is best thought of as an example of

• A) marketing communications that are targeted to the Hispanic consumer.
• B) an appeal to the husband-dominated decision making of the Hispanic consumer.
• C) product development to satisfy the needs of the Hispanic consumer.
• D) a brand name that will increase central-route processing of Hispanic consumers.
• E) an appeal to the wife-dominated decision making of the Hispanic consumer.

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Definitions:

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Arousal Theory

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Experimental Maze

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