In One Study,46 Percent of Consumers Indicated They Would Choose

question 50

True/False

In one study,46 percent of consumers indicated they would choose energy-saving features in a new home over better kitchen cabinets or other creature comforts.

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Definitions:

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and underestimate situational factors when explaining other people's behavior.

Prejudice

Preconceived opinion or judgment about someone or something that is not based on reason or actual experience.

External Attributions

The process of attributing the cause of behavior to situational factors outside a person.

Lowball Technique

A persuasive tactic in which an initially favorable offer is made, but then terms are changed to be less favorable once initial commitment is achieved.