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How should marketers tailor their environments and messages to accommodate the gray market?
Collective Character
The set of moral and ethical traits shared and demonstrated by a group or organization, influencing its decisions and actions.
ISO 19600
An international standard that provides guidelines for establishing, developing, implementing, evaluating, maintaining, and improving an effective and responsive compliance management system within an organization.
Compliance Management
The process of ensuring that a company or organization follows all regulatory and legal requirements.
Ethics Program
A set of procedures, policies, and measures designed by an organization to guide employees' and stakeholders' behaviors in alignment with the organization's ethical standards.
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