Why Are Systems Such as PRIZM NE and Mosaic Important

question 113

Short Answer

Why are systems such as PRIZM NE and Mosaic important for targeting customers?

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Definitions:

Resting Metabolic Rate

The rate at which the body expends energy while at rest, crucial for maintaining basic bodily functions such as breathing and circulation.

Set Point

A theory suggesting that each individual has a genetically determined range of optimal weight and temperature that their body regulates to maintain.

Set Point

A theory suggesting that an individual's body weight and other physiological factors are regulated at a predetermined, or 'set', level by the brain.

Hunger

The physiological need for food, experienced as a compelling sensation prompting individuals to eat.