Using the Means-End Chain Analysis,marketers Can Work Backwards to Discover

question 51

Multiple Choice

Using the means-end chain analysis,marketers can work backwards to discover the ____ that drive(s) consumer decisions.

• A) features
• B) associations
• C) reference group
• D) possessions
• E) values

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Definitions:

Genes

Units of heredity made up of DNA, located on chromosomes, that carry the instructions for the development, functioning, growth, and reproduction of all known organisms.

Analogous

Similar or comparable in certain respects, typically allowing for a comparison to be made.

Ovulation

The phase in the menstrual cycle when a mature egg is released from the ovary, making it available for fertilization.

Fertilization

Union of sperm and ovum to produce a zygote; also called conception.