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How Do Psychographics Impact Consumer Behavior

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How do psychographics impact consumer behavior?


Definitions:

Tend and Befriend

A behavior exhibited by some animals and humans, particularly females, as a response to stress, which involves nurturing and seeking social support.

Immune System

The complex network of cells, tissues, and organs that work together to defend the body against attacks by foreign invaders, such as viruses and bacteria.

Psychopathology

An alternate term for mental disorder.

Personality Disorder

A type of mental disorder characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, deviating from the individual's culture.

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