All of the Following Issues Regarding a Particular Innovation Might

question 15

Multiple Choice

All of the following issues regarding a particular innovation might be of great interest to marketers except

• A) whether consumers will adopt the innovation.
• B) consumer information processing speed.
• C) whether consumers will resist the innovation.
• D) how consumers will adopt the product.
• E) when, in relation to others, a consumer buys the innovation.