All of the Following Could Make a Product or Service

question 55

Multiple Choice

All of the following could make a product or service an innovation except if it

• A) involves only new marketing communications pitches.
• B) is new to the marketplace.
• C) is perceived as new by consumers.
• D) is defined as new by a certain segment.
• E) involves changes in consumption patterns.

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Definitions:

Topical Organization

A method of structuring information by dividing it into topics or categories for clarity and ease of understanding.

Informational Reports

Documents that provide facts and data without analysis or recommendations, intended to inform the reader about a specific topic.

Yardstick Approach

Logical argumentation approach that uses a number of criteria to evaluate one or more possible solutions.

Logical Arguments

Reasoning structured in a way that follows principles of logic, typically involving premises that lead to a conclusion.