Low-Effort Hierarchy of Effects Occurs When the New Product

question 10

Multiple Choice

Low-effort hierarchy of effects occurs when the new product

• A) is high priced but less interesting to the consumer.
• B) involves less risk, and fewer people are involved.
• C) involves central route processing.
• D) takes a long time to be adopted but is suddenly rapidly adopted by everyone.
• E) takes a short time to be adopted but is only adopted by half the consumers.

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Definitions:

Intuitive Method

A decision-making process that relies on the decision maker's instincts, feelings, or gut reactions rather than on systematic analysis.

Problem Solver

An individual or tool that identifies, analyzes, and resolves issues through logical analysis or creative thinking.

Information Needs

The specific data and insights required by individuals or organizations to make informed decisions or solve problems.

Transportation Problem

A type of optimization problem in operations research aimed to determine the most efficient way to distribute goods from several suppliers to several consumers.