If You Want to Become a Digital Citizen,you Only Have

question 20

True/False

If you want to become a digital citizen,you only have to buy a piece of technology.

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Definitions:

Retrieval Set

A subset of brands or products that a consumer can readily bring to mind from memory when considering a purchase decision in a particular category.

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchase decision.

Stages Of Memory

Refers to the steps through which information passes, typically including encoding, storage, and retrieval of information.

Purchase Process

The series of steps that a customer goes through when deciding to buy a product or service, from recognizing a need to post-purchase evaluation.