EasyMart (EM)has a Physical Store and an Online Shopping Site

question 30

Multiple Choice

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas.As a marketing consultant at EM,which of the following tactics would you recommend to achieve the highest sales?

• A) Issue discount coupons in newspapers for all products
• B) Issue in-store coupons for select products and brands
• C) Issue digital coupons for discounts on all products
• D) Issue discount cards redeemable on future purchases

---

Definitions:

Annuity Stream

A series of fixed payments made at regular intervals, such as monthly or annually, over a specified period or for a lifetime.

Effective Annual Rate

The actual return on an investment or the real rate of interest on a loan, taking into account the effect of compounding over a period.

Amortized Loan

An amortized loan is a loan where the principal is paid down over the life of the loan, typically through equal payments.

Present Value

The equivalent value today of cash flows or a sum of money anticipated in the future, using a predetermined return rate.