Temptation Is Greater When Consumers Perceive That They Can Get

question 54

Multiple Choice

Temptation is greater when consumers perceive that they can get away with something and that it is worth doing.Thus,consumers may assess both ____ and ____.

• A) their negative state / the chance of relief from that negative state
• B) their feelings of low self-esteem / the level by which their self-esteem would rise
• C) perceived risks / the calculated opportunism of having the product or service
• D) their attention level / their retrieval of information about the product
• E) advertising for the product / their retrieval of information from advertising about the product

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Definitions:

Phinney's Second Stage

Part of Phinney’s model of ethnic identity development, focusing on the exploration of one’s own cultural heritage and values.

Ethnic Identity

A person's sense of belonging or identity in relation to the social, cultural, or national group they identify with.

Oppositional Identity

A concept explaining how individuals may define themselves in contrast to societal norms or dominant groups.

Mature Ethnic Identity

The stage at which an individual has explored and fully understands their ethnic background, leading to a strong sense of belonging and acceptance of their cultural heritage.