Case 20-1 Ria Is Responsible for Creating a Presentation for the Upcoming

question 1

Multiple Choice

Case 20-1 Ria is responsible for creating a presentation for the upcoming sales conference. She has decided to update a slide show that her coworker created for last year's conference, so she wants it to have a different look, but she will keep the same basic outline. Ria has chosen a theme that she likes for the presentation, but she isn't happy with the fonts. Which button will let her customize the fonts?

• A) Theme Colors
• B) Theme Fonts
• C) Theme Effects
• D) Background Styles

Describe the process and importance of customer value chain in marketing.

Discuss the role of forecasting in marketing and the different approaches used.

Distinguish between different customer insight methods and their applications in marketing.

Recognize the importance of involving both customers and researchers in certain research methods.

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Definitions:

Peaches

Edible juicy fruits with fuzzy skins and a sweet taste, often grown in temperate regions.

Absolute Advantage

The skill of a person, business, or nation to generate a product or offer a service more affordably per unit than any other competitor.

Cell Phones

Portable electronic devices used for communication purposes.

Herring

A type of fish that is widely consumed and known for its significant role in the marine food chain as well as its usage in various cuisines.