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You Are Working with a Client Who Gets Over-Involved and Too

question 39

Essay

You are working with a client who gets over-involved and too deep in emotion. There is a clear need to tone down emotional expression. How would you go about this?


Definitions:

Customer Relationship Management (CRM)

A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm’s most valued customers.

Straight Rebuy

A purchasing situation in which a buyer reorders a product or service without modifications or shopping around.

Buying Center

A group within an organization responsible for evaluating and making purchasing decisions.

Straight Rebuy

A purchasing scenario in business-to-business transactions where an organization reorders a good or service without modification from the same supplier.

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