The Purpose of High-Deductible Health Plans Is to ____

question 15

Multiple Choice

The purpose of high-deductible health plans is to ____.

• A)make people think twice before using services
• B)redistribute income from healthier to sicker people
• C)increase the utility of persons using the services
• D)redistribute income from higher income to lower income people

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Definitions:

Persuasive Business Messages

Communications designed to influence the thoughts, feelings, or actions of the business audience.

Selling Points

Features or benefits of a product or service highlighted to attract and convince potential buyers.

Benefits

The advantages or positive outcomes obtained from a product, service, or action, contributing to an individual's or group's well-being or objectives.

AIDA Model

A marketing framework that describes the stages a customer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.