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One of the shortcomings associated with the use of secondary data is
Promotional Programs
Planned campaigns to increase product awareness, sales, and brand loyalty through various marketing strategies.
Prospective Buyers
Individuals or entities that are considered potential customers for a product or service, often targeted in marketing efforts.
Target Audience
A specific group of people identified as the intended recipients of a product, service, or marketing message.
Source
The origin or place from which something comes, is obtained, or is derived.
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