GlobalNOW! Is Changing Its Product Development Strategy

question 104

Multiple Choice

GlobalNOW! is changing its product development strategy.Instead of developing local products,the company wants to produce global products.Which of the following should the company do?

• A)Consider the unique or special concerns of the company's major markets first before designing the product
• B)Produce a product that will be identical in all of the markets where the product is sold
• C)Develop an initial prototype product,sell it in the company's major markets,and then use customer survey feedback to make further localized refinements to the prototype
• D)Produce a product for the domestic market only

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Definitions:

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