The USCompany,Campbell's Soup,creates a New Type of Dehydrated Soup

question 105

Multiple Choice

The U.S.company,Campbell's Soup,creates a new type of dehydrated soup.They completes several taste tests in the U.S.market.This is an example of a ____.

• A)concept test
• B)stratification study
• C)test market
• D)conjoint survey

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Definitions:

Permissible

That which is allowed or authorized by law, ethics, or some other governing body.

Hedonistic Utilitarian

A branch of utilitarian ethics focused on maximizing pleasure and minimizing pain as the criteria for determining the moral rightness of actions.

Satisfaction of Preferences

The achievement of a state where one's desires or preferences are fulfilled or met.

Paternalists

Individuals or entities that exercise authority by making decisions for others, purportedly in their best interests, often without their consent or against their wishes.