Examlex
Countertrade is complex and time consuming,and it is sometimes difficult to find a buyer for the merchandise accepted as a part of a transaction.
Generic Branding
A strategy where products are marketed without a brand name, making them often cheaper than branded alternatives.
Reseller Licensing
Authorization given to a business or individual to sell another company's products.
Mixed Branding
A marketing strategy where a company sells products under its own brand name and also under a retailer's brand name.
Co-Branding
A marketing partnership between two or more brands where their products or services are combined or associated with each other to leverage brand equity.
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