Retailers Such as Starbucks That Export Their Retail Model Virtually

question 79

Multiple Choice

Retailers such as Starbucks that export their retail model virtually unchanged are called

• A)replicators.
• B)performance managers.
• C)re-inventors.
• D)global-local formatters.

---

Definitions:

Unplanned Buying

An impulsive or spontaneous purchase, made without prior intention or planning, often triggered by in-store stimuli or emotional states.

Grocery List

A written or digital list of items to be purchased from a grocery store.

Point-of-Purchase Stimulus

Marketing materials or displays placed at the site of the transaction to influence the consumer's purchase decision at the moment of buying.

Evoked Set

A group of relevant brands that a consumer recalls when making a purchase decision.