In a Global Theme Approach Towards Advertising

question 44

Multiple Choice

In a global theme approach towards advertising,

• A)some features are standardized while others are localized.
• B)different themes are used for different countries.
• C)there is considerable variation across countries.
• D)the same advertising theme is used worldwide but varied slightly with each local execution.

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Definitions:

Anxiety-Provoking Stimuli

Events, objects, or situations that evoke feelings of anxiety or substantial discomfort in individuals.

Cognitive Therapy

An approach to therapy that tries to change some of the patient’s habitual modes of thinking about herself, her situation, and her future.

Depression

A mood disorder characterized by disabling sadness, hopelessness, and apathy; a loss of energy, pleasure, and motivation; and disturbances of sleep, diet, and other bodily functions.

Pavlov

was a Russian psychologist known for his work in classical conditioning, particularly the concept of the conditioned reflex.