LeBlanc Enterprises Is Considering a Distributor for Japan

question 59

Multiple Choice

LeBlanc Enterprises is considering a distributor for Japan.LeBlanc will be expected to

• A)choose extensive distribution.
• B)choose selective distribution.
• C)choose exclusive distribution.
• D)commit for the long-term.

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Definitions:

Functional Needs

The specific requirements that consumers are looking to fulfill with a product or service.

Psychological Needs

Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.

Habitual Decision Making

A purchase decision process in which consumers engage with little conscious effort.

Unsatisfied Need

A condition or state where an individual's desires or requirements are not met, potentially creating a space for new products or services to fulfill that gap.