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Global campaigns work better if
Generational Cohorts
People born within a few years of one another and who experience somewhat similar life events during their formative years.
Formative Years
A period in a person's life or an organization's existence that is crucial for development and growth.
Legal-political Conditions
Factors related to laws, regulations, and political climate that can affect the operation of businesses and organizations.
Norms
Shared expectations and rules that guide behavior of people within a group or culture.
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