General Motors Is Considering a Global Theme Approach

question 94

Multiple Choice

General Motors is considering a global theme approach.What advice would you give GM?

• A)Develop a simple theme in the United States that then can be used abroad with minor changes undertaken at the discretion of the foreign subsidiaries.
• B)Develop a theme in the United States but allow headquarters to later consider and approve minor adaptations proposed by foreign subsidiaries.
• C)Incorporate input from the subsidiaries in the original design of a global them campaign.
• D)Use of global theme advertising is declining.

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Definitions:

Natural Killer T-Cells

A type of lymphocyte critical to the immune system's ability to recognize and kill virus-infected cells and cancer cells.

Viruses

Microscopic infectious agents that replicate only inside the living cells of an organism, causing various diseases.

Destroy

To cause something to cease to exist or to bring something to an end through damaging or dismantling it.

Already Infected

Refers to the state or condition of having been invaded by and hosting a pathogen, such as a virus or bacteria, prior to a certain point in time.