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Changing a firm's mission statement can result in organizational change.
Relationship Marketing
A strategy focused on building and maintaining long-term, personal engagements with customers, prioritizing customer retention and satisfaction.
Customized Service Delivery
Tailoring the provision of services to meet the specific needs or preferences of individual customers.
Off-Peak Pricing
A pricing strategy that involves lowering prices during times of lower demand to encourage more usage or consumption.
Demand Variations
Fluctuations in consumer desire for a product or service over time, often influenced by factors like seasonality, price changes, and trends.
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