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An analysis of the other party is the first step of the second stage of negotiating.
Winner-Take-All Markets
Markets in which the top performers are able to capture a very large share of the rewards, and the rest are left with very little.
Substitution Effect
The economic understanding that as prices rise or incomes decrease, consumers will replace more expensive items with less costly alternatives.
Income Effect
The Income Effect refers to the change in an individual's or economy's income and how that change will affect the quantity demanded of a good or service.
Substitution Effect
the component of the total effect of a price change on consumption that results from the consumer substituting the good that has become relatively cheaper for the good that has become relatively more expensive.
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